Answered, or heard?
What happened when I asked an AI who I was, and the difference between being answered and being heard. A letter on whether a relationship with AI can be real.
2026
Was Hitler Inevitable? Lessons from the 1930s for Navigating Today’s Polycrisis
What the 1930s teach about periods of converging crisis: do historical cycles lock us into repeating the past, or can we steer them somewhere better?
Why the World Feels Like It’s Coming Apart
Written in early 2026: why so many people feel the world is coming apart, the overlapping cycles I once thought explained it, and why I now see it differently.
The New Competitive Edge: Why Emotional Connections Are the Last Moat Brands Can Build in an AI World
Why well-run shops still close, and why emotional connection may be the one advantage brands can build when AI makes everything else easy to copy.
Counter-Intuition: Why Instincts Built for Scarcity Mislead Us in a World of Plenty
Why instincts tuned for scarcity can mislead us in a world of plenty, and why thriving now often means doing the opposite of what our feelings suggest.
The Dark Art of Making Art Noticeable
How creative work gets noticed when AI floods every feed: an essay on the attention economy and what makes art stand out among endless generated content.
What Happens to Creativity When Everything Can Be Generated?
A response to Colin Melville: when AI makes creation effortless, what gives creative work meaning, and how do distinct voices avoid becoming averages?
Reframing as the Highest-Leverage Tool in Marketing
Why changing perception beats changing facts: reframing as marketing’s most powerful tool, building on Rory Sutherland’s Nudgestock 2025 talk.
Distilling Human Behaviour Through Predominant Patterns
Why a £100 item cut to £80 feels like a better deal than one priced at £80: the recurring patterns of behavioural science that steer everyday decisions.
Evolving STP Through Rory Sutherland’s Psycho-Logic Lens – A Behavioural Reframing and Argument for Utility
Kotler’s segmentation, targeting and positioning framework, rethought through Rory Sutherland’s psycho-logic and behavioural science.
Reimagining the Marketing Funnel Through Rory Sutherland’s Lens – Relevance in an AI-Driven World
Why good products fail without credible, psychologically attuned presentation: the marketing funnel rethought through Rory Sutherland’s psycho-logic.
The Evolutionary Arc of Seminal Marketing Models in the Age of Technological Innovation and Digital Expansion
How marketing’s classic models evolved as each new technology, from the printing press to algorithms, changed how ideas reach people and shape choices.