Reimagining the Marketing Funnel Through Rory Sutherland’s Lens – Relevance in an AI-Driven World
1. Introduction Picture this: a dingy booth on a busy Australian street, advertised as an ‘Ed Sheeran peep show’ for […]
The Evolutionary Arc of Seminal Marketing Models in the Age of Technological Innovation and Digital Expansion
1. Introduction Marketing has always been about shaping how people see and choose things. In the early days, it was
The Effortless Upgrade Framework: Unlocking Hidden Value Through Perceptual Alchemy
1. Introduction: Building on Perceptual Foundations In an era where innovation is often equated with radical disruption—think moonshots, pivots, and