Behavior

Attention Economy 2025: From Land to AI’s Human Future

Introduction I remember the 1970s in the UK as a time when the echoes of industrial might still lingered in the air, thick with the hum of factories and the weight of coal dust. Born in 1971, I grew up amid the tail end of an era where capital—those towering machines and assembly lines—defined not […]

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How AI Superintelligence Nudges Human Behaviour: Preserving Agency in 2025

As AI evolves into recursive superbrains, how do we preserve human agency amid inevitable behavioural coordination? Reflections on a 70,000-year arc, inspired by Eric Schmidt’s insights and the ‘New Future’ project. Introduction: Framing the Shift from Pinnacle to Participant Born in 1971 and raised in the UK, I have witnessed profound shifts in how technology

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Universal Intelligence: Beyond Human Limits in AI and Biology

Introduction Across fields like philosophy, biology, and computing, we’ve long viewed intelligence through a human lens—shaped by our language, culture, and ways of thinking. But fresh insights from various areas point to a big change: intelligence isn’t just a human thing. It’s a universal trait that pops up in all sorts of complex systems, from

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Social Media Addiction: How It’s Hijacking Your Brain and Mental Health in 2025

Introduction In an era where billions of users generate trillions of interactions daily—posts, likes, shares, and scrolls that flood the digital ether—social media’s explosive growth demands scrutiny. What began as a tool for connection has morphed into a relentless machine, adopted at unprecedented speeds since its inception in the early 2000s. Yet, beneath this frenzy

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Why Fear and Greed Drive Markets: The Brain Behind Finance

I. Introduction: Decoding Finance Through Human Nature The global financial system, with its labyrinth of fiat currencies, cryptocurrencies, derivatives, and central bank policies, appears impenetrably complex, a domain reserved for economists and traders wielding esoteric models. Yet, beneath this veneer of sophistication lies a profoundly human story, one rooted in the primal instincts that guided

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How AI Is Transforming Communication: The Future of Personalized Branding in the Digital Age

Introduction In a world where a single viral post on X can eclipse a multimillion-dollar advertising campaign, the boundaries between commercial and personal communication have not merely blurred—they have collapsed. The evolution of media, from the deliberate, authoritative narratives of print and broadcast to the frenetic, decentralized ecosystem of social platforms, has reshaped how we

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Identity Crisis 2035: Consumerism’s Future Impact on You

‘We’ to ‘I’ Essays 5 of 5 Introduction: The Market of Meaning Picture a Sumerian laborer, his hands rough with mud, pressing a brick into a ziggurat’s rise under a blistering sun. His sweat isn’t for a name scratched in clay—it’s a quiet offering to gods and kin, a hymn to “we” that binds his

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Fight to Be Seen: Identity’s Survival in the Digital Age

‘We’ to ‘I’ Essays 4 of 5 Introduction: The Pendulum’s Crest Picture a hunter on the ancient plains, crouched low, the wind biting his skin as he grips a spear. His thrust isn’t for glory—it’s for the mouths huddled around a flickering fire, their breaths a shared fog against the dark. Survival then was “we,”

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Identity 2025: Cashing In on AI and VR Before It’s Too Late

Introduction: The Pulse of “I” We’re built for scarcity—600 million years of gut-wired craving, clawing for food, kin, and care in a world that could kill you cold. Fast forward to 2025, and the dirt’s gone soft—excess drowns us, screens ping endless, and the old stakes are buried. But the craving? It’s still there, morphed

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