I don’t have 𝙩𝙝𝙚 answer…
but I will find a good one (eventually)

1. Introduction: The Power of Reframing in Marketing and Business Growth Markets today are full of choices. People’s attention slips away quickly. The true power comes from changing how something is seen, without changing what it is. This is reframing. It means presenting the same facts in a new light to shift how people think…

1. Introduction In a world that grows more insistent on rules, metrics, and direct control, the real power often lies elsewhere. You face a stubborn jar lid that won’t budge. You strain harder, but nothing gives. Then, someone suggests running it under hot water—a small shift in approach, not force, that loosens it effortlessly. Or…

1: Introduction Imagine standing in a shop, eyeing two identical items. One is priced straightforwardly at £80. The other is labelled as originally £100, now discounted 20% to £80. Which feels like the better deal? Most people reach for the discounted one, even though they pay exactly £80 in both cases and walk away with…

1. Introduction: Foundations of Traditional STP and the Imperative for Behavioural Evolution The Segmentation, Targeting, and Positioning (STP) framework has been a bedrock of marketing strategy since Philip Kotler popularised it in his 1967 book Marketing Management. It offers a clear, logical method for businesses to understand and approach their markets. Segmentation is the first…

1. Introduction Picture this: a dingy booth on a busy Australian street, advertised as an ‘Ed Sheeran peep show’ for a mere two dollars. Inside waits the real Ed Sheeran, fully clothed and ready to perform. Yet, for over two hours, the shady promoter’s unconvincing calls draw zero takers. People dismiss it as a scam…

1. Introduction Marketing has always been about shaping how people see and choose things. In the early days, it was simple: shout loud enough from a market stall, and buyers might come. But as the world changed, so did the ways we reach people. Think of the printing press spreading pamphlets far and wide, or…