MYTH & MEANING ESSAYS 6 OF 6 AbstractThis essay unveils the Identity Velocity Framework (IVF), tracing the inevitable merger of consumerism and self through semiotic myths, affective responses, and AI-driven systems from the 1950s to an uncharted future. IVF hinges on a key insight: affect theory’s visceral tug aligns with System 1’s fast reactions, shaped […]
MYTH & MEANING ESSAYS 5 OF 6 Introduction Imagine a moment in 2025: you’re scrolling through a social media feed when an image flickers past—a bamboo toothbrush, its muted green handle catching your eye. Seconds later, it’s in your online cart. The decision felt like yours, a quiet nod to a sustainable self you admire.
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MYTH & MEANING ESSAYS 4 OF 6 Abstract This essay investigates the interplay between affect and semiotics as a fundamental dynamic shaping human cognition and behavior. Affect, characterized by visceral, limbic-driven responses, operates as an immediate, pre-conscious force, while semiotics, encompassing structured symbolic systems, constructs cultural meaning over time. Historically, these dimensions have been examined
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MYTH & MEANING ESSAYS 3 OF 6 I. Introduction An iPhone hums in your pocket, its sleek weight more than metal and glass—it’s a pulse of connection, a badge of modernity. Nearby, cowboy boots stand scuffed and proud, whispering tales of dust and defiance. Designer sunglasses catch the light, not just shielding eyes but cloaking
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MYTH & MEANING ESSAYS 2 OF 6 I. Introduction Picture this: a gleaming iPhone rests in your palm, its smooth edges catching the light, while a pair of scuffed cowboy boots kicks up dust on a sunlit porch. Nearby, designer sunglasses perch on a table, reflecting a world of cool aloofness, and an expensive watch
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MYTH & MEANING ESSAYS 1 OF 6 Ferdinand de Saussure’s Course in General Linguistics (1916/1983), a foundational text compiled posthumously from his lectures, marks a seismic shift in how we understand language and meaning. More than a linguistic treatise, it lays the groundwork for structuralism, sparks Jacques Derrida’s deconstructive critique, fuels the rise of post-structuralism,